Whether it's Google or Apple or free software, we've got some fantastic competitors and it keeps us on our toes.

My whole life, I've sung and listened to music, and since the beginning, I've had iTunes and used Apple Music for streaming.

In the case of Apple, they did originally do production internally, but then along came unbelievably good outsourced manufacturing from companies like Foxconn. We don't have that in the rocket business. There's no Foxconn in the rocket business.

It is remarkable how closely the history of the apple tree is connected with that of man.

Anyone can count the seeds in an apple, but only God can count the number of apples in a seed.

I use Apple because they're easy to understand and everybody gets it.

Apple's market share is bigger than BMW's or Mercedes's or Porsche's in the automotive market. What's wrong with being BMW or Mercedes?

Each year has been so robust with problems and successes and learning experiences and human experienes that a year is a lifetime at Apple. So this has been ten lifetimes.

Well, Apple invented the PC as we know it, and then it invented the graphical user interface as we know it eight years later (with the introduction of the Mac). But then, the company had a decade in which it took a nap.

I get asked a lot why Apple's customers are so loyal. It's not because they belong to the Church of Mac! That's ridiculous.

Apple took the edge off the word 'computer.'