Mass demand has been created almost entirely through the development of advertising.
Advertising is the modern substitute for argument; its function is to make the worse appear the better.
The error that we tend to make is that we think that women's magazines are what editors want and what their readers want and thus are social indicators when, in fact, they are what advertisers want. They're just advertising indicators.
It takes more than capital to swing business. You've got to have the A. I. D. degree to get by Advertising, Initiative, and Dynamics.
I've done a number of Super Bowl ads. And that is the best advertising of the year. That is when people realize they're going to be compared directly against other ads.
Many a small thing has been made large by the right kind of advertising.
Advertising is an environmental striptease for a world of abundance.
Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.
Advertising treats all products with the reverence and the seriousness due to sacraments.