Amy Seidenwurm

Lots of people are a bit intimidated by classical music; merge that with a really cool new technology (and) we hope that people who maybe didn’t know they love classical music now know they do and that there’s a renewed interest in a really great art form.

We’re taking it all around the city, mostly to people that we think don’t come here, whether they’re not interested in classical music, because they haven’t had a chance to check it out, or they don’t have the financial means or transportation to get downtown, the idea is just bringing the concert hall to LA.